Divulging into digital marketing projects is often not the first choice for MBA students; however, the changing landscape of the corporate world demands that they develop its understanding. By doing so, MBA passouts open doors to new job opportunities and higher-than-expected pay scales in the company of their choice. Today, we will cover a few of these project ideas that can even prove beneficial as personal submissions.
Digital Marketing Projects for MBA Students:-
Create a Blog
Designing a website single-handedly is a cumbersome task but an achievable one. It can not only give insights into the non-tech aspects but also the technical ones that play a crucial role in achieving website goals.
Today, the market is filled with Content Management Systems (CMS) like Blogger, Wix, WordPress, etc. The journey of creating a website begins with choosing the CMS. However, as a newbie, you should try blogging sites like Blogger, Medium, Tumblr, etc. They don’t require much manual work and only demand regular content creation.
You can build a blog around your travel experiences, technology, education, beverages, cakes, barbies, etc. Use your SEO-friendly blogs to increase or rank on SERPs. Such a practice can prove beneficial in actually launching your brand.
Run Full-Fledged SMM – Coolest Digital Marketing Project Idea
One of the coolest digital marketing project ideas is getting results from social media handles like Twitter, YouTube, Facebook, etc. However, it doesn’t start abruptly and requires a deep thought of Social Media Marketing (SMM) strategy for each platform.
The strategy is centred around the types of content most loved on the platform, target audience, formats, etc., which helps to gain followers or subscribers. It all seems effortless initially, but achieving results requires consistency and constantly upgrading yourself with the ongoing trends.
If you follow the prescribed guidelines and achieve results, you can showcase it as a successful project and share your growth story with others. You can even become an influencer and earn revenue from affiliations with brands.
Divulge into PPC Marketing – Common Digital Marketing Project Topic
One of the most common digital marketing project topics undertaken by MBA students is Pay-per-click ads. As the name suggests, an advertiser pays for each click on the advertisement. Developing an effective PPC strategy that doesn’t waste your money and gives optimum results is as exciting as creating an SMM strategy.
You need to learn about keywords, copywriting, target audience, and many other aspects before you publish your first ad. However, if you have no issue burning your money and want to post an advertisement for project purposes, you can do that, too.
Once the ad duration finishes, you can use the analytics as a project to showcase the methods you used for optimizing bid results and the goals you achieved. Sounds exciting.
Become an Email Marketing Strategist
A less chosen digital marketing project is email marketing because, unlike others, it requires more effort. It involves developing an email marketing strategy, creating a series of emails of different scenarios, analyzing open rates, spam, & response rates, etc.
So, it is much more tedious than one can imagine. Moreover, before you create an email, you must think of a product or service that you are willing to offer. Otherwise, you can run an email campaign on the most recently created blog.
After that, you can showcase the practices you used to enhance the results of the email campaign and achieve targets. Students can begin emailing through Gmail or other service provider at no cost but would be required to find out email IDs, which is a challenging task.
Conclusion – Digital Marketing Projects
MBA students can choose from a range of digital marketing projects, beginning from email marketing to paid advertisement. The options are enormous for all, and each aspect would give a detailed insight into diverse industry practices, which can prove beneficial during their interview process.
FAQs
1. What are the benefits of doing digital marketing projects for MBA students?
Ans– a) Gain hands-on experience
b) Develop digital marketing skills
c) Build a portfolio
d) Network with professionals
2. What are some examples of digital marketing projects that MBA students can do?
Ans– a) Create and implement a digital marketing strategy for a real-world client
b) Conduct market research to identify the best digital marketing strategies for a particular product or service.
c) Create and manage social media accounts for a business.
d) Write blog posts and articles about digital marketing topics.
e) Create and edit videos about digital marketing topics.
3. How can MBA students find digital marketing projects to work on?
Ans– a) Reach out to local businesses.
b) Look for freelance work on job boards and websites.
c) Network with professionals in the field of digital marketing.
d) Check with your university.
4. What are some tips for completing digital marketing projects successfully?
Ans– a) Set clear goals and objectives.
b) Be organized and efficient.
c) Communicate regularly with your team and stakeholders.
d) Be flexible and adaptable.
e) Measure your results.
5. What are some of the challenges that MBA students face when working on digital marketing projects?
Ans– a) Lack of experience
b) Limited resources
c) Keeping up with the latest trends and technologies
d) Balancing their studies with their digital marketing projects
6. How can MBA students overcome the challenges of working on digital marketing projects?
Ans– a) Find a mentor
b) Take advantage of online resources
c) Network with professionals in the field of digital marketing
d) Focus on one or two digital marketing channels
e) Start small
7. What are some tools that can be used for digital marketing projects?
Ans– a) Google Analytics
b) Google Ads
c) Facebook Ads Manager
d) Buffer
e) HubSpot
